For home-based wedding decor businesses

You're charging $3,000 for a $10,000 wedding. We fix that in 90 days.

Your decor isn't the problem. The business around it is. In 90 days we install the one that charges $10K: a premium website, instant quotes, self-booked consultations, invoices that write themselves, and the first-call close that took us from $5K months to $42K months.

Apply for a free Dead Lead Audit See what we build →

We show you the thousands of dollars just sitting in your inbox before you spend a dollar.

$42K
months in year two, up from $5K
79
events in our first year
60%+
close rate on booked calls

Who this is for

You're already doing the premium work. You're just sending the cheap invoice.

For you if…

  • You run a one-stop, home-based wedding decor business: stage, draping, centerpieces, candles and faux florals
  • Couples have trusted you with 5 or more weddings, and the photos prove you're good
  • Your decor looks premium. Your website, your quotes and your follow-up don't
  • When a bride says someone else is cheaper, you drop your price instead of your pitch
  • You have inquiries from the last 12 months that never booked. That's where we start
  • You're ready to raise your prices and do the steps

Not for you if…

  • You haven't delivered a wedding yet
  • You're a fresh-floral florist
  • You want to stay the cheapest option in town
  • You want a course to watch, not a business to change

Why the gap exists

Same wedding. Different price.

The decorator charging $10K isn't using better flowers. She has a website that looks like $10K, a quote that lands in minutes, a consultation the bride books herself, and a first call that ends with a deposit. Brides don't pay for decor. They pay for how it feels to hire you.

Your price today

$2–5K

  • Same draping, same florals
  • Same install
  • Priced to beat the cheapest
Priced premium

$7–15K

  • Same draping, same florals
  • Same install
  • Quoted from your website, in minutes
  • Deposit taken after the first call

I was you

I was a weekend decorator in a garage.

Maybe your decor lives in a garage and a storage unit. You rely on the sporadic help of your husband and family on install days. You go to takedowns 7 hours after finishing setup, completely exhausted. You're stretched too thin to keep up with your social media or reply to inquiries on time. You don't have great photos of your work so you share Pinterest photos with brides and hope it's good enough to get them to book. And before the client even asks for a discount, you drop your price.

That was me. My work was already good. What wasn't: my prices, my website, and what happened after every inquiry. Fixing those three things, and nothing else, took Nightingale from miserable $5K months to smooth running $42K months.

Now Sam and I install those same three fixes for you. In 90 days, not two years.

Sheha, Nightingale Events

$5K
months, at the start
$42K
months, in year two
$20K
biggest single wedding

What we build

The business behind the $10K price. Installed for you.

Six pieces. Each one removes a reason for a bride to say "someone else is cheaper."

  1. 1Done for you

    A premium website

    Written, designed and built for you, with your best photos and reviews up front. She decides you're premium before she ever messages you.

  2. 2Done for you

    Instant quotes

    Your inquiry form doubles as a quote calculator. Couples see a real starting price in seconds. Price shoppers filter themselves out before they cost you a call.

  3. 3Done for you

    Self-booked calls

    Couples book their own consultation straight from your site. No DM ping-pong.

  4. 4Our toolkit

    First-call closes

    The Canva moodboard, consult script and sales training behind our 60%+ close rate. Built so the deposit happens on the call, before your quote goes shopping.

  5. 5Automated

    Invoices that write themselves

    AI turns your call notes into an invoice. You check it and click send while the bride is still excited.

  6. 6Automated

    Payments on autopilot

    Your website emails the client, collects the deposit and chases the balance. You don't.

Plus: Social post templates + audit Pro photos + testimonials Google reviews Dead Lead Revival Pricing research 6 live coaching calls

Your first 90 days

First we book you weddings. Then we build.

Before we build anything, we help you book as many weddings as we can from the inquiries you already have. The goal is simple: the program pays for itself in the first two weeks.

01Weeks 1–2: Book weddings from old inquiriesMoney first
  • Dead Lead Revival. We go through every inquiry from the last 12 months with you and hand you the exact messages to send. Target: your full fee back within 14 days
  • Your new prices. Our pricing equation plus local market research, done for you and reviewed together
  • Photos and testimonials. We contact your past brides and their photographers for the pro photos and kind words that already exist
  • Google Business Profile. We set it up and ask every past client for an honest review
  • Your consultation toolkit. The Canva moodboard, Sam's sales training and our consult script, ready for your next call
02Weeks 3–6: Build and installDone for you
  • Your premium website, built and live, with copy written for you
  • Inquiry form that doubles as a quote calculator, so couples see a real starting price and price shoppers filter themselves out
  • A booking calendar, so inquiries book their own consultation
  • AI notetaker on your calls, plus automations that turn the notes and form answers into a draft invoice
  • One-click invoices. Review the numbers, make quick edits, and send
  • Client emails and payments, sent and collected by your website, the way you like
03Weeks 7–12: Sell at the new priceLive with us
  • Quoting at your new prices, with us in your corner for every call that feels scary
  • Social post templates, ready to fill in so your page looks as premium as your work
  • A full social media audit with suggestions, reel format templates, hooks and a library of Canva templates for your own posts
  • Six biweekly live group coaching calls to answer questions, review calls and keep momentum
  • Email support so you're never stuck between calls
04Recorded classesWatch when it suits you
  • Sales training and the consultation script, with Sam
  • Canva, mockups and moodboards, with Sheha
  • SOPs for planning and install day, with Sheha
  • Margins and costing, so double the price means double the profit
05Day 91 onward: The platform$397/month
  • Your website, booking calendar and automations keep running for $397/month. One wedding at your new price covers two years of it
  • The $1,500 setup fee is waived when you commit to 12 months or prepay for the year

Love notes

Don't take our word for it. Take theirs.

Every couple here paid a premium price. Notice what they talk about instead.

Voice note · from one of our brides

“You made the wedding of my dreams come true.”

0:00 / --:--

Transcript · highlights, lightly edited

I just wanted to thank you so much for the wedding. You made the wedding of my dreams come true.

Every little thing I asked you for, you did better than I ever expected, and my expectations were quite high. I just want to say I love you. Thank you so much.

I feel like you’re my creative soulmate. I’m so happy I met you and insisted on working with you. My message got lost at first. I could’ve just messaged some other decorator, but I was so insistent, and I’m so glad I followed up and you got back to me.

Honestly, I just want to redo the whole thing again. It wasn’t long enough. I wanted to live in that fairytale forever.

Room reveals and real couples

Room reveal reaction
The newlyweds
A client's reaction
Our joyful couples

Straight from our messages

Hi Sheha Jan! I hope you are well!
I just wanna say a big thank you for all your efforts last night. You helped us out so much, and everything felt perfect to us. You’re literally the best. May Allah bring so much success into your business and I wish you a happy next chapter of your own life with 🥹❤️
Please thank your entire team from us. Your cousin was literally the sweetest ever. She helped me so much with my dresses and her lipstick was amazing lol ❤️❤️

OMG SHEHA!!!! YOU KILLED IT YESTERDAY!! Everyone was so in love with the decor!!! You are the kindest and most sweetest human being!! You did sooooo much more than what we discussed! You made everything sooo much more beautiful than I even imagined!!!! May Allah swt bless you, your hubby, your family and your business with soooo much Khair and barakah!!! Thank you so much for all of your hardwork! I can’t even thank you enough!! 🫶🏼💙🫶🏼💙🫶🏼💙 hands down, the best decorator there is!!!

The work

Sweetheart stage with olive pillars, burgundy draping and white florals under the treesCeiling draping install

Everything included

Everything you'll receive to charge premium prices, itemised.

1

One wedding at your new price covers this.

eda 90-Day Premium Install

Look premium

Premium website + copy$4,500
Pro photos + testimonials$750
Google Business Profile + reviews$1,500
Social post templates + full social audit$3,200

Inquiry to paid

Quote calculator inquiry form$1,000
Booking calendar + calendar management$500
AI notetaker + invoice automation$2,500
Client emails + payment collection$1,000
90 days of platform hosting$1,191

Close + grow

Consultation call toolkit$2,500
Dead Lead Revival$1,500
Pricing + local market research$2,000
6 live coaching calls + email support$2,250
Recorded classes$1,000

Bonus

Setup fee waived at day 90$1,500
Total value$26,891
Paid in full $4,997

Or in installments3 × $1,850

From day 91 · website, calendar and automations$397/month

Apply for a free Dead Lead Audit →

Apply · Free audit call with Sam · Decide with the numbers in front of you

The Earn-It-Back Guarantee

Make your $4,997 back. Or we keep working with you.

Make your full $4,997 back in new bookings within 90 days. If you don't, we keep coaching you for free until you do, and your $397/month doesn't start until you have.

Questions

Straight answers.

Will brides really pay $10K for what I charge $3K for today?

Some won't, and that's the point. The ones who will need to feel the premium service from inquiry to day of wedding. That means faster response times, clear pricing, and a professional brand that builds trust. In 90 days, that's you.

What does it cost?

$4,997 paid in full, or 3 × $1,850. From day 91, $397/month keeps your website, calendar and automations running. One wedding at your new price covers it for two years.

What if I can't afford it right now?

That's why we start with your dead leads. The free audit counts what's sitting in your inbox before you spend a dollar, so you decide with the number in front of you.

How much of my time does it take?

We build and set up. You send the revival messages, run your consultations and show up to six coaching calls. It fits around a job or kids, because that's how we built it.

Why an application instead of a checkout?

The free audit call is how we see if you're qualified while bringing you value.

Is this a course?

No. A course gives you homework. We give you a website, a quote calculator, a booking calendar and automations that are live by week 6. The recorded classes cover the two things only you can do: the call and the design.

What does the AI do?

It turns your call notes and the couple's form answers into an invoice draft. You check the numbers, tweak it and send.

Your next booking is already
in your inbox.

Apply for the free Dead Lead Audit. Sam counts the money sitting there with you. Then you decide.

Apply for a free Dead Lead Audit